Morocco’s tourism industry is celebrating a major milestone, with 15.9 million visitors recorded by the end of November 2024, marking a 20% increase compared to the same period last year, according to the country’s Ministry of Tourism.
November alone saw a dramatic surge, with 1.3 million tourists arriving, a 31% jump from the previous year. This increase underscores Morocco’s growing appeal as a global travel destination.
A significant portion of the growth comes from Moroccan residents living abroad, who contributed to a 17% rise in visits. This influx of 1.1 million visitors highlights the strong ties between Moroccans abroad and their home country.
Tourism is a key sector in Morocco’s economy, accounting for about 7% of the nation’s GDP. It is also a major source of jobs and foreign currency, making it a critical driver of economic growth.
To maintain momentum, Morocco has expanded air routes to key markets and is actively promoting lesser-known destinations across the country to attract a broader range of travelers.
Looking ahead, Morocco’s tourism strategy aims for even greater growth. The country is targeting 17.5 million visitors by 2026 and 26 million by 2030, the year it will co-host the FIFA World Cup with Spain and Portugal.
These ambitious targets reflect Morocco’s efforts to establish itself as one of the world’s top tourism destinations.
