Renowned South African singer and songwriter Yvonne Chaka Chaka has called for greater support for Rwandan artists, emphasizing the need to promote local talent on home soil. Speaking during an interview on Rwanda Television (RTV) while attending the 2024 edition of the Music In Africa Conference for Collaborations, Exchange, and Showcases (ACCES) in Kigali, Chaka Chaka expressed her admiration for Rwanda and her vision for a stronger creative industry.
“I love Rwanda very much; it’s my favorite country, and if I ever have to leave South Africa, I would want to live here,” she said, praising the country’s hospitality. Chaka Chaka, who has been a trailblazer in the creative industry for 39 years, extended her gratitude to those who have supported her career.
During the interview, she reflected on the contributions of iconic African artists such as Mary Mageba, Hugh Masekela, and Fela Kuti, while urging stakeholders to focus on nurturing young talent. “As the Vice President of CISAC and Deputy President of KAPASO, I want to ensure that we strengthen the creative industry and make young people see it as a viable business without hesitation,” she said.
Chaka Chaka highlighted the inadequate visibility for Rwandan artists. “It’s sad that I don’t even know a popular artist in Rwanda. Why are we not promoting our artists? Charity begins at home,” she stated, urging local media outlets to prioritize Rwandan music on radio and television. She emphasized that local recognition is critical for artists to achieve global success.
The legendary artist also called on government leaders, including ministers and the president’s office, to create an enabling environment for the creative industry. “Let us level the playing field for the creative industry so young people can see this as a business. We need innovative ways for them to make money,” she added.
Highlighting the opportunities presented by platforms like TikTok and other social media channels, Chaka Chaka stressed the importance of ensuring that revenue generated from these platforms benefits the artists. “While their music is gaining popularity, the money must go back to the artists,” she said.
